Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is a newsletter and website supported entirely by your membership.

Join: $200 / Year Join: $60 / Quarter More Options

  • We’ll focus on the most interesting and innovative companies, people, products, and trends, highlighting what’s working (and what isn’t!), why things are changing, and where things are going next.
  • If you care about — or compete with — Amazon, Instagram, Warby Parker, Sweetgreen, or Gimlet, you’ll definitely want to read The New Consumer.
  • Our point of view is critical and analytical, but not cynical or angry. Our goal is to be essential to the most influential but approachable to everyone.
  • We like clean lines, accelerating growth, Japanese Frappuccinos, and stunning execution.
  • Correspondence is always encouraged — we work for you. (We, for now, is me, btw. But big ambition!)

I’m also doing this because I believe independent, member-supported publishing is the best and most interesting place to be in the media business. You have plenty of options for robotic, commodity news. I hope The New Consumer offers a unique, useful lens on the world for years to come. Thanks in advance for your support.

Courier magazine covers
Coronavirus infection map
Outdoor Voices
Luminary homepage
Brandless breakfast items
Bill Simmons
Harry's razor and gel
Rose Delights
Open Spaces nesting trays
You Season 2
Everlane email campaign
Casper mattress
Away suitcases
Diaspora Co founder Sana Javeri Kadri
Dan Frommer
Hamidashimono chopsticks kit
Away CEO Stuart Haselden
Away founders Jen Rubio and Steph Korey
Barneys New York Tokyo Roppongi store
6245 Topanga Canyon plan
Nike Amazon brand store
Tend dentist chair studio
Kirsten Green Forerunner Ventures
Spaces by Brooklinen
AirPods Pro
Dirty Lemon
Sweetgreen New York
John Furner
Amanda Hesser and Merrill Stubbs, founders of Food52
Move grocery almond butter
Amazon Alexa devices
Emmett Shine and Nick Ling of Pattern Brands
Magic Spoon cereal
Apple iPhone 11