Trends
Advisory
About
Join
Log In
Archives
Advertising
Executive Briefing
Why Walmart is buying a TV brand
Vizio will cost $2+ billion, but it’s priceless for Walmart’s advertising business.
Read more →
Executive Briefing
Poppi in play
Also: Instacart earnings, Target goes low, another Foxtrot CEO, and more.
Read more →
Executive Briefing
Apple’s privacy changes are still causing advertising chaos. Do consumers care?
A data point from our proprietary
Consumer Trends
survey. Also: Tracking the consumer in Q3 earnings commentary.
Read more →
Executive Briefing
It’s time to stop these stupid e-commerce tricks
Growth-hack-y tactics are eating away at your brand. And if you’re playing the long game, that’s a real problem.
Read more →
Executive Briefing
The Shopify-Facebook collision course
Also: NYC retail is back! Target’s genius branding move. And Cometeer’s new in-store pilot.
Read more →
Executive Briefing
What’s up with ‘opt-out of Mother’s Day’ emails?
Also: Apple’s new podcast subscriptions, and the brilliant flatness of “International Netflix Generic.”
Read more →
Executive Briefing
Bring back slogans!
Brand marketing has changed profoundly in the internet era. But I miss a good tagline.
Read more →
Executive Briefing
Facebook’s new bank and currency: The big picture and some big questions
Also: The most interesting thing I learned at Cannes Lions.
Read more →
Executive Briefing
What matters from Apple’s WWDC
What Apple’s latest for the Watch, iOS, Siri, and Mac means for consumers and brands.
Read more →
Executive Briefing
Why Instacart matters
If Amazon is trying to build the iPhone of the grocery industry, Instacart is the Android.
Read more →
Executive Briefing
Snapchat’s new toys, the role of Snap
Does Snap stand a chance?
Read more →
