Executive Briefing

What matters from Apple’s WWDC

What Apple’s latest for the Watch, iOS, Siri, and Mac means for consumers and brands.

Tim Cook WWDC 2019
Courtesy Apple

At Apple’s Worldwide Developers Conference keynote yesterday, the luxurious new Mac Pro stole the show, but the two-plus-hour event was Apple’s most feature-packed in a long time.

Here, I’ll run through some of the bigger and more interesting changes that will have implications for consumers — and consumer brands — this fall, when the new platforms launch, and over the long run.

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my twice-weekly, member-exclusive Executive Briefing. Thanks in advance.

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