What matters from Apple’s WWDC
What Apple’s latest for the Watch, iOS, Siri, and Mac means for consumers and brands.
At Apple’s Worldwide Developers Conference keynote yesterday, the luxurious new Mac Pro stole the show, but the two-plus-hour event was Apple’s most feature-packed in a long time.
Here, I’ll run through some of the bigger and more interesting changes that will have implications for consumers — and consumer brands — this fall, when the new platforms launch, and over the long run.
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Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.
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