Executive Briefing
What matters from Apple’s WWDC
What Apple’s latest for the Watch, iOS, Siri, and Mac means for consumers and brands.
By Dan Frommer on Tuesday, June 4, 2019 at 10:09 am
At Apple’s Worldwide Developers Conference keynote yesterday, the luxurious new Mac Pro stole the show, but the two-plus-hour event was Apple’s most feature-packed in a long time.
Here, I’ll run through some of the bigger and more interesting changes that will have implications for consumers — and consumer brands — this fall, when the new platforms launch, and over the long run.
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