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Benjamin Witte
Executive Briefing
Whatever happened to CBD?
Has it lived up to any of the hype? Is CBD the next caffeine, or the new… ginseng?
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Executive Briefing
Hard seltzer, but actually good
White Claw Summer is here again. But these craft startups are worth your attention.
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Executive Briefing
The art of selling a feeling
Recess, Taika, and other “functional” beverages claim to make you
feel
something. How to build a brand around that?
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