Archives Benjamin Witte

Charlotte's Web CBD

Executive Briefing

Whatever happened to CBD?

Has it lived up to any of the hype? Is CBD the next caffeine, or the new… ginseng? Read more →

Amass hard seltzer

Executive Briefing

Hard seltzer, but actually good

White Claw Summer is here again. But these craft startups are worth your attention. Read more →

Recess

Executive Briefing

The art of selling a feeling

Recess, Taika, and other “functional” beverages claim to make you feel something. How to build a brand around that? Read more →