Archives Benjamin Witte

Ghia Dry January screenshot

Executive Briefing

The pressure is on for non-alc startups

It’s a must-win Dry January in a can’t-lose year for the category. Read more →

Charlotte's Web CBD

Executive Briefing

Whatever happened to CBD?

Has it lived up to any of the hype? Is CBD the next caffeine, or the new… ginseng? Read more →

Amass hard seltzer

Executive Briefing

Hard seltzer, but actually good

White Claw Summer is here again. But these craft startups are worth your attention. Read more →

Recess

Executive Briefing

The art of selling a feeling

Recess, Taika, and other “functional” beverages claim to make you feel something. How to build a brand around that? Read more →