Archives Brands

From the Editor

Introducing the Consumer Trends Food & Wellness Special 2025

What do Americans say they want to eat? What are they actually eating? And what do they really think about seed oils? Read more →

David Protein at Westside Market

Executive Briefing

David Protein and the new retail roadmap

Does Whole Foods matter when you have TikTok and Huberman? Read more →

Executive Briefing

The things that inspired me in 2024

A year-end gift guide for the mind. Read more →

From the Editor

Introducing Consumer Trends 2025

TikTok Shop is huge. Is drinking actually on its way out? And are Gen. Z beauty customers loyal? Read more →

Molly Baz

In Conversation

Molly’s World

Molly Baz, food media star and world builder, on creating her new sauce brand Ayoh, playing the YouTube game, and what she wants to do next. Read more →

Row 7 vegetables

Brands

You say you want to eat more, better vegetables. Here’s your chance.

Row 7’s veggies are optimized for flavor, now available at Whole Foods. Can Dan Barber and a community of chefs inspire Americans to eat healthier? Read more →

Hims GLP-1s

Executive Briefing

The Ozempic dupes are crushing it for Hims & Hers

Also: Another non-alc bottle shop is closing. And can Brian Niccol save Starbucks? Read more →

Consumer Trends

YouTube is underrated — a huge part of the future of television

Massive, organic, and differentiated, YouTube is only getting better, with a special connection to Gen. Z. Read more →

AG1 CEO Kat Cole

Executive Briefing

What’s going on at AG1?

As its founder steps back — and Kat Cole takes over as CEO — has Athletic Greens hit its DTC growth ceiling? Read more →

From the Editor

Introducing the Consumer Trends 2024 Mid-Year Report

What’s driving growth in the beauty industry? And what’s the deal with Zyn? Read more →

Magna hydration packets and founder Michael Preysman

Executive Briefing

Everlane’s founder is back with Magna, a new hydration brand

Michael Preysman is going after the electrolyte drinks market with a post-Nike ideology. Read more →

Parachute founder Ariel Kaye

In Conversation

Building a modern lifestyle brand

Parachute’s Ariel Kaye on competing with cheap internet knockoffs, how it does collabs, and one trick learned from retail stores. Read more →

Foxtrot co-founder Mike LaVitola

Executive Briefing

Foxtrot’s comeback mantra: Simpler, better

Mike LaVitola has a rare second chance to reboot. Will it work? Also: Cava’s steak enters the ring. And Momofuku wants to be a restaurant company again? Read more →

Sweetgreen cofounder Nicolas Jammet with the new steak

In Conversation

Why Sweetgreen added steak

Co-founder Nicolas Jammet on the new dinner strategy, robot kitchens, and expanding beyond the lunch crowd. Read more →

Hungryroot groceries

Focus on AI: In Partnership With Work & Co

The grocery store of the future is using AI to feed Americans healthier food

Hungryroot has built a $300+ million online grocery business by shopping for its customers. Read more →

Apple

Executive Briefing

Is Apple still the world’s hottest brand?

Apple was THE brand of the 2000s and 2010s. What will be the brand of the 2020s? Also: Starbucks tanks. Read more →

Foxtrot coffee pour

Executive Briefing

What happened to Foxtrot?

Pouring one out for Chicago’s beloved convenience store startup after its sudden, unexpected closure. Also: A new CEO for Food52. Read more →

Levels Wefunder campaign

Executive Briefing

The sketchy side of crowdfunding

Companies like Levels are asking consumers to invest — with a lot less information than VCs would demand. Read more →

Expo West Special 2024

From the Editor

Introducing the Consumer Trends Food & Wellness Special Report 2024

What do Americans say they want to eat? What are they actually eating? A 56-slide special report, just in time for Expo West. Read more →

Poppi Super Bowl Commercial

Executive Briefing

Poppi in play

Also: Instacart earnings, Target goes low, another Foxtrot CEO, and more. Read more →