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Executive Briefing
Apple’s privacy changes are still causing advertising chaos. Do consumers care?
A data point from our proprietary
Consumer Trends
survey. Also: Tracking the consumer in Q3 earnings commentary.
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Executive Briefing
Supermarket smash!
Thinking through Kroger’s $25 billion deal for Albertsons. Also: A subscription pilot for unlimited (great!) coffee in LA. And a simpler plan for Instagram commerce.
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Executive Briefing
Stuff as a Service
Would you subscribe to recyclable shower curtains? Or an iPad? Also: Foxtrot’s new loyalty program.
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In Conversation
How the internet changed culture — and what it means
“We’re in a period of bizarre monoculture, even though we were promised some sort of amazing long tail of diversity,” says W. David Marx, author of the new book Status and Culture.
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Executive Briefing
Online grocery shopping is a pandemic-era behavior that actually stuck
Thrive Market, the Whole Foods of e-commerce, now has 1.2 million members. How does it fit into the future of grocery? Also: Great Jones’ new ‘Pantry Pals’.
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Brands
Foxtrot is the store that every neighborhood deserves
Can Chicago’s upmarket convenience chain scale across the country?
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From the Editor
Introducing the
Consumer Trends
2022 Mid-Year Update
The Covid-19 pandemic is not over. But “economic Covid” is, mostly.
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Executive Briefing
Acid League is swinging for the fences
From sauces and dressings to non-alc wine, the craft vinegar startup is trying to take over the grocery store, several aisles at a time.
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Executive Briefing
A24, the cool film studio, wants to sell you a membership
Highbrow brilliant? Also: Chipotle says it’s ‘finally getting back to pre-pandemic operations’.
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Executive Briefing
The Scott Sternberg guide to building emotional brands
How to get people to care about what you’re doing, from the founder of Band of Outsiders and Entireworld.
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Executive Briefing
When good design is how it feels
Tokyo’s Postalco made your favorite notepad. Now it wants to make your favorite shirt.
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Executive Briefing
Glossier was building its own social network for years. Great idea or terrible idea?
Companies that sell physical products should think about making digital products. But it’s a different game.
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Executive Briefing
When the rebrand doesn’t hit the mark
...Try again! Coconut Bliss is now Cosmic Bliss — with big new plans and a retreat to more familiar packaging.
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Executive Briefing
The Shopify-Facebook collision course
Also: NYC retail is back! Target’s genius branding move. And Cometeer’s new in-store pilot.
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Executive Briefing
How to make your brand feel alive when you only have one product
Lessons in world-building from the founders of Vintner’s Daughter and Athletic Greens.
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Executive Briefing
Netflix and the streaming wars, checkpoint 03
Netflix isn’t just going to run away with it.
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Executive Briefing
How Food52 became the most interesting acquirer of consumer brands
And: The thinking behind Harry’s first brand acquisition.
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Executive Briefing
Sweetgreen’s new ‘Sweetpass’ is a hint of things to come
Think of this as an example mini-game in the personalized future of marketing.
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From the Editor
Introducing the
Consumer Trends
2022 report
2020 shocked the system. In 2021, we acclimated. Now what?
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Executive Briefing
How Kvadrat made fabric cool
Talking textiles with CEO Anders Byriel and designer Erwan Bouroullec.
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