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Executive Briefing
How to make your brand feel alive when you only have one product
Lessons in world-building from the founders of Vintner’s Daughter and Athletic Greens.
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Executive Briefing
Netflix and the streaming wars, checkpoint 03
Netflix isn’t just going to run away with it.
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Executive Briefing
How Food52 became the most interesting acquirer of consumer brands
And: The thinking behind Harry’s first brand acquisition.
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Executive Briefing
Sweetgreen’s new ‘Sweetpass’ is a hint of things to come
Think of this as an example mini-game in the personalized future of marketing.
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From the Editor
Introducing the
Consumer Trends
2022 report
2020 shocked the system. In 2021, we acclimated. Now what?
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Executive Briefing
How Kvadrat made fabric cool
Talking textiles with CEO Anders Byriel and designer Erwan Bouroullec.
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Executive Briefing
Can a ‘save now, buy later’ service possibly work?
Also: What’s up with Peloton?
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Executive Briefing
Bon Appétit’s new e-commerce Market and the future of media
The food magazine could easily work as a store. But can owner Condé Nast pull it off?
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Executive Briefing
Rent The Runway and the ‘end of ownership’ question
The fashion rental service is trying to go public with major losses. Risqué, or just risky?
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Executive Briefing
The business of Whole30
Melissa Urban is turning her elimination diet into a lifestyle brand with an increasingly complex business, from licensing to CPG.
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Executive Briefing
What momentum looks like
Also: Chase is buying The Infatuation. And an update on Blue Bottle’s oat-milk-by-default experiment.
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Executive Briefing
Warby Parker proves that the Warby Parker model works — for Warby Parker
Warby’s pitch to investors today, ahead of its direct listing, is remarkably similar to its pitch from more than a decade ago.
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Executive Briefing
Is hard seltzer really already over?
Growth
has
slowed dramatically. But like a fine hard seltzer iced tea lemonade punch, the reality is more complex.
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Executive Briefing
Blue Bottle is testing oat milk ‘as the default option’
Also: Lunch is back! And more of Chipotle’s reopening takeaways.
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Executive Briefing
Hard seltzer, but actually good
White Claw Summer is here again. But these craft startups are worth your attention.
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Executive Briefing
Great Jones and the shallow allure of the ‘girlboss gotcha’ story
Also: Amex’s new Platinum card and Noma’s new CPG brand.
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Executive Briefing
When Gin Lane became Pattern Brands, things got harder
After launching two brands in two years, Pattern is now focusing on acquisitions.
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Executive Briefing
What will happen to Sweetgreen?
The 2010s’ favorite salad brand has a new look. Can it re-accelerate after a spoiled pandemic year?
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Executive Briefing
What’s up with ‘opt-out of Mother’s Day’ emails?
Also: Apple’s new podcast subscriptions, and the brilliant flatness of “International Netflix Generic.”
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Executive Briefing
Why’s everyone talking about tinned fish?
Fishwife, a Los Angeles-based startup, is reinvigorating a grocery category one can at a time.
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