Archives Brands

Row 7 vegetables

Brands

You say you want to eat more, better vegetables. Here’s your chance.

Row 7’s veggies are optimized for flavor, now available at Whole Foods. Can Dan Barber and a community of chefs inspire Americans to eat healthier? Read more →

Hims GLP-1s

Executive Briefing

The Ozempic dupes are crushing it for Hims & Hers

Also: Another non-alc bottle shop is closing. And can Brian Niccol save Starbucks? Read more →

Consumer Trends

YouTube is underrated — a huge part of the future of television

Massive, organic, and differentiated, YouTube is only getting better, with a special connection to Gen. Z. Read more →

AG1 CEO Kat Cole

Executive Briefing

What’s going on at AG1?

As its founder steps back — and Kat Cole takes over as CEO — has Athletic Greens hit its DTC growth ceiling? Read more →

From the Editor

Introducing the Consumer Trends 2024 Mid-Year Report

What’s driving growth in the beauty industry? And what’s the deal with Zyn? Read more →

Magna hydration packets and founder Michael Preysman

Executive Briefing

Everlane’s founder is back with Magna, a new hydration brand

Michael Preysman is going after the electrolyte drinks market with a post-Nike ideology. Read more →

Parachute founder Ariel Kaye

In Conversation

Building a modern lifestyle brand

Parachute’s Ariel Kaye on competing with cheap internet knockoffs, how it does collabs, and one trick learned from retail stores. Read more →

Foxtrot co-founder Mike LaVitola

Executive Briefing

Foxtrot’s comeback mantra: Simpler, better

Mike LaVitola has a rare second chance to reboot. Will it work? Also: Cava’s steak enters the ring. And Momofuku wants to be a restaurant company again? Read more →

Sweetgreen cofounder Nicolas Jammet with the new steak

In Conversation

Why Sweetgreen added steak

Co-founder Nicolas Jammet on the new dinner strategy, robot kitchens, and expanding beyond the lunch crowd. Read more →

Hungryroot groceries

Focus on AI: In Partnership With Work & Co

The grocery store of the future is using AI to feed Americans healthier food

Hungryroot has built a $300+ million online grocery business by shopping for its customers. Read more →

Apple

Executive Briefing

Is Apple still the world’s hottest brand?

Apple was THE brand of the 2000s and 2010s. What will be the brand of the 2020s? Also: Starbucks tanks. Read more →

Foxtrot coffee pour

Executive Briefing

What happened to Foxtrot?

Pouring one out for Chicago’s beloved convenience store startup after its sudden, unexpected closure. Also: A new CEO for Food52. Read more →

Levels Wefunder campaign

Executive Briefing

The sketchy side of crowdfunding

Companies like Levels are asking consumers to invest — with a lot less information than VCs would demand. Read more →

Expo West Special 2024

From the Editor

Introducing the Consumer Trends Food & Wellness Special Report 2024

What do Americans say they want to eat? What are they actually eating? A 56-slide special report, just in time for Expo West. Read more →

Poppi Super Bowl Commercial

Executive Briefing

Poppi in play

Also: Instacart earnings, Target goes low, another Foxtrot CEO, and more. Read more →

Herman Miller

Executive Briefing

How Herman Miller aced its brand refresh

And how to push a creative project through a big company. Plus: Is Yeti the next great consumer holding company? Read more →

Popular products on TikTok Shop

Executive Briefing

TikTok Shop is huge. Will it last?

Finally, social commerce is working in the US. Also: What does a Shark Tank appearance do for a startup’s sales? Read more →

Derek Fridman, design partner at Work & Co

Focus on AI: In Partnership With Work & Co

How AI will open new possibilities for commerce — and how you can get started

Launching a new series on AI-enabled commerce, starting with an interview: Derek Fridman, design partner at Work & Co. Read more →

Ghia Dry January screenshot

Executive Briefing

The pressure is on for non-alc startups

It’s a must-win Dry January in a can’t-lose year for the category. Read more →

Executive Briefing

The things that inspired me in 2023

A year-end gift guide for the mind. Read more →