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Emotional Brands
Executive Briefing
The Scott Sternberg guide to building emotional brands
How to get people to care about what you’re doing, from the founder of Band of Outsiders and Entireworld.
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Executive Briefing
The art of selling a feeling
Recess, Taika, and other “functional” beverages claim to make you
feel
something. How to build a brand around that?
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Executive Briefing
Man Repeller, Entireworld, and the case for FUN e-commerce
Also: Sweetgreen’s CEO on why it’s buying a dinner delivery startup.
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