Executive Briefing

Man Repeller, Entireworld, and the case for FUN e-commerce

Also: Sweetgreen’s CEO on why it’s buying a dinner delivery startup.

Man Repeller Shop sunglasses
Man Repeller / Screenshot

There are fun shopping sites and then there is Man Repeller’s new shopping site, launched last week by the New York-based fashion media company. Go, check it out (but please return).

Landing on the store, you are asked to choose between two options: Play or Shop. You will want to tap Play. (If you tap Shop, it takes you to a quieter shopping page, which still looks fun. But for our purposes, choose Play.) And please turn the sound on. This is research.

Here, you will see refreshingly bizarre internet art: Sunglasses garnished with olives, ASCII art, weird animations, poetry?, the sounds of kitchen gadgets, little interactive games, and plants. Relax, relax, relax. Go ahead, play the piano at the end.

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my twice-weekly, member-exclusive Executive Briefing. Thanks in advance.

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