Executive Briefing
Man Repeller, Entireworld, and the case for FUN e-commerce
Also: Sweetgreen’s CEO on why it’s buying a dinner delivery startup.
By Dan Frommer on Thursday, June 13, 2019 at 8:00 am
There are fun shopping sites and then there is Man Repeller’s new shopping site, launched last week by the New York-based fashion media company. Go, check it out (but please return).
Landing on the store, you are asked to choose between two options: Play or Shop. You will want to tap Play. (If you tap Shop, it takes you to a quieter shopping page, which still looks fun. But for our purposes, choose Play.) And please turn the sound on. This is research.
Here, you will see refreshingly bizarre internet art: Sunglasses garnished with olives, ASCII art, weird animations, poetry?, the sounds of kitchen gadgets, little interactive games, and plants. Relax, relax, relax. Go ahead, play the piano at the end.
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Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.
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