Archives Michael Preysman

Magna hydration packets and founder Michael Preysman

Executive Briefing

Everlane’s founder is back with Magna, a new hydration brand

Michael Preysman is going after the electrolyte drinks market with a post-Nike ideology. Read more →

Everlane email campaign

Executive Briefing

The case for messy marketing

And: Spotify might buy The Ringer. Smart. Read more →

Everlane Tread trainer sneakers

Executive Briefing

Everlane’s CEO explains Tread, the company’s new sneaker brand

Also: Snap, Twitter, Facebook, pop. Read more →