Executive Briefing
The case for messy marketing
And: Spotify might buy The Ringer. Smart.
By Dan Frommer on Saturday, January 18, 2020 at 11:00 am
Everlane, the direct to consumer apparel company, is usually about as straightforward and literal in its messaging as it gets.
The company’s branding, clothes, retail stores, and digital marketing are normer than normcore. Think solid colors, minimal facial expression, and an almost suspicious sense of calm.
So I panicked for a second the other night when, at 7:06pm, I received its latest marketing email, subject line starting with Fwd:, and the body a screenshot of a series of personal emails between founder and CEO Michael Preysman and the company’s chief creative officer Alexandra Spunt.
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