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Sweetgreen
Executive Briefing
People want new stuff all the time
But it has to be good. Also: Why Sweetgreen’s fries are canceled. And notes from Q2 earnings.
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Executive Briefing
The new face of consumer AI
Fidji Simo, OpenAI’s new ‘CEO of Applications’, has a big opportunity with real problems to solve. Also: What Sweetgreen and DoorDash are saying about the post-tariff consumer.
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Executive Briefing
The Ozempic dupes are crushing it for Hims & Hers
Also: Another non-alc bottle shop is closing. And can Brian Niccol save Starbucks?
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In Conversation
Why Sweetgreen added steak
Co-founder Nicolas Jammet on the new dinner strategy, robot kitchens, and expanding beyond the lunch crowd.
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Executive Briefing
Maybe Whole Foods isn’t asleep at the wheel
New Erewhon-sized stores in New York sound smart. (Please, steal their cafés, too.)
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Executive Briefing
Recalibrating for retail
The lessons behind Acid League’s new ‘Shortcut’ sauces. Plus: Chipotle on Ozempic, Sweetgreen’s new plates, and a coffee experience I’ll never forget.
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Executive Briefing
Lab-grown meat is a consumer-branding case study in the making
How Upside Foods and Good Meat are trying to build buzz — and trust — around ‘cell-cultivated’ meat.
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Executive Briefing
MrBeast Burger’s inevitable flameout
Also: What Nike and HBO have in common. And where’s Whole Foods in the ‘food as medicine’ conversation?
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Prospectus Prospectus
Analyzing Cava’s IPO filing
Is the fast-casual Mediterranean chain ready for pickup?
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Executive Briefing
Consumer behavior is ‘difficult to predict at best right now’
Notes from Target and Walmart earnings. Also: Robot salads, Drizly data, and Instacart’s early vision for AI-native grocery shopping.
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Executive Briefing
A new premium card for the Erewhon set
Can Ness, a new wellness-meets-finance startup, compete with Chase and Amex? Also: Inside Sweetgreen’s new loyalty program. And the LinkedIn olive oil mess.
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Executive Briefing
Apple’s ‘mixed reality’ goggles are imminent
Why they’re worth your attention and imagination.
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Executive Briefing
Growing in a downturn
Also: Oura’s new Gucci ring. And: Wednesday is the new Monday (and the new Thursday).
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Executive Briefing
Sweetgreen’s new ‘Sweetpass’ is a hint of things to come
Think of this as an example mini-game in the personalized future of marketing.
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Executive Briefing
What will happen to Sweetgreen?
The 2010s’ favorite salad brand has a new look. Can it re-accelerate after a spoiled pandemic year?
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Executive Briefing
Why Sweetgreen just shredded its loyalty program
Also: How Nike wants to own the customer relationship — everywhere. And Squarespace’s pre-IPO bet on Tock.
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Executive Briefing
The audacity of MrBeast Burger
YouTube’s star creator launched a virtual burger chain with 300 delivery-only restaurants. It’s on fire, for now.
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Executive Briefing
The desk lunch is on hold
How Sweetgreen, Chipotle, and fast-casual restaurants are changing their strategies for the times.
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Executive Briefing
The audacity of launching now
Tradeoffs abound.
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Executive Briefing
Shopify’s uninspired vision of the future of shopping
And: The real challenge for Sweetgreen’s new Plates.
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