Executive Briefing

MrBeast Burger’s inevitable flameout

Also: What Nike and HBO have in common. And where’s Whole Foods in the ‘food as medicine’ conversation?

MrBeast Burger
Jimmy Donaldson / Photos courtesy MrBeast Burger

YouTube’s top star MrBeast, aka Jimmy Donaldson, is distancing himself from MrBeast Burger, the “virtual” fast-food restaurant concept he launched in late 2020.

“The problem with Beast Burger is I can’t guarantee the quality of the order,” Donaldson tweeted last Friday night. “When working with other restaurants it’s impossible to control it sadly.”

Can’t say I’m surprised!

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Dan Frommer

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