Archives Sweetgreen

Acid League Shortcut Sauces

Executive Briefing

Recalibrating for retail

The lessons behind Acid League’s new ‘Shortcut’ sauces. Plus: Chipotle on Ozempic, Sweetgreen’s new plates, and a coffee experience I’ll never forget. Read more →

Upside Foods

Executive Briefing

Lab-grown meat is a consumer-branding case study in the making

How Upside Foods and Good Meat are trying to build buzz — and trust — around ‘cell-cultivated’ meat. Read more →

MrBeast Burger

Executive Briefing

MrBeast Burger’s inevitable flameout

Also: What Nike and HBO have in common. And where’s Whole Foods in the ‘food as medicine’ conversation? Read more →

Prospectus Prospectus

Analyzing Cava’s IPO filing

Is the fast-casual Mediterranean chain ready for pickup? Read more →

Sweetgreen’s Infinite Kitchen

Executive Briefing

Consumer behavior is ‘difficult to predict at best right now’

Notes from Target and Walmart earnings. Also: Robot salads, Drizly data, and Instacart’s early vision for AI-native grocery shopping. Read more →

Ness Mastercard

Executive Briefing

A new premium card for the Erewhon set

Can Ness, a new wellness-meets-finance startup, compete with Chase and Amex? Also: Inside Sweetgreen’s new loyalty program. And the LinkedIn olive oil mess. Read more →

Apple MR glasses Midjourney rendering

Executive Briefing

Apple’s ‘mixed reality’ goggles are imminent

Why they’re worth your attention and imagination. Read more →

Oura x Gucci

Executive Briefing

Growing in a downturn

Also: Oura’s new Gucci ring. And: Wednesday is the new Monday (and the new Thursday). Read more →

Executive Briefing

Sweetgreen’s new ‘Sweetpass’ is a hint of things to come

Think of this as an example mini-game in the personalized future of marketing. Read more →

Executive Briefing

What will happen to Sweetgreen?

The 2010s’ favorite salad brand has a new look. Can it re-accelerate after a spoiled pandemic year? Read more →

Sweetgreen

Executive Briefing

Why Sweetgreen just shredded its loyalty program

Also: How Nike wants to own the customer relationship — everywhere. And Squarespace’s pre-IPO bet on Tock. Read more →

MrBeast Burger

Executive Briefing

The audacity of MrBeast Burger

YouTube’s star creator launched a virtual burger chain with 300 delivery-only restaurants. It’s on fire, for now. Read more →

Field Trip

Executive Briefing

The desk lunch is on hold

How Sweetgreen, Chipotle, and fast-casual restaurants are changing their strategies for the times. Read more →

Keeper Soap

Executive Briefing

The audacity of launching now

Tradeoffs abound. Read more →

Executive Briefing

Shopify’s uninspired vision of the future of shopping

And: The real challenge for Sweetgreen’s new Plates. Read more →

Sweetgreen spring menu preview text

Executive Briefing

How to talk to your customers right now

A simple guide for unusual times. Read more →

Outdoor Voices

Executive Briefing

Outdoor Voices shows community only gets you so far

Also: Ben Thompson and the bottom-up approach to subscription podcasting. Read more →

Brandless breakfast items

Executive Briefing

The end of Brandless, a new beginning for Harry’s

And: Why was David Chang slinging Sweetgreen today? Read more →

Away suitcases

Executive Briefing

How ‘canceled’ was Away this Christmas?

Also: The SoftBank slump, Sweetgreen’s year ahead, and weekend reading for ‘Parasite’ fans. Read more →

Sweetgreen New York

Executive Briefing

Inside Sweetgreen’s new-concept restaurant

We paid a lunchtime visit to Sweetgreen’s soft launch. Here’s what it was like. Read more →