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World Building
Executive Briefing
The Scott Sternberg guide to building emotional brands
How to get people to care about what you’re doing, from the founder of Band of Outsiders and Entireworld.
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Executive Briefing
How to make your brand feel alive when you only have one product
Lessons in world-building from the founders of Vintner’s Daughter and Athletic Greens.
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Executive Briefing
The art of selling a feeling
Recess, Taika, and other “functional” beverages claim to make you
feel
something. How to build a brand around that?
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