Executive Briefing

Sweetgreen’s office kiosk strategy is something the entire commerce industry should be watching

The salad chain now has “Outposts” in almost 125 offices, with hundreds (or thousands) more anticipated.

Sweetgreen Outpost
Courtesy Sweetgreen

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is a newsletter and website supported entirely by your membership. Thanks in advance.

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