Archives Fast Casual

Sweetgreen wraps

Executive Briefing

Has Sweetgreen hit bottom?

Wraps to the rescue, after years of drifting? Read more →

Sweetgreen 2025 summer seasonal menu

Executive Briefing

People want new stuff all the time

But it has to be good. Also: Why Sweetgreen’s fries are canceled. And notes from Q2 earnings. Read more →

Acid League Shortcut Sauces

Executive Briefing

Recalibrating for retail

The lessons behind Acid League’s new ‘Shortcut’ sauces. Plus: Chipotle on Ozempic, Sweetgreen’s new plates, and a coffee experience I’ll never forget. Read more →

Prospectus Prospectus

Analyzing Cava’s IPO filing

Is the fast-casual Mediterranean chain ready for pickup? Read more →

Shop App's Shop Cash offers

Executive Briefing

Shopify’s actually-clever consumer rewards program

Also: Chipotle is playing offense again. Read more →

Oura x Gucci

Executive Briefing

Growing in a downturn

Also: Oura’s new Gucci ring. And: Wednesday is the new Monday (and the new Thursday). Read more →

AAA24 Membership

Executive Briefing

A24, the cool film studio, wants to sell you a membership

Highbrow brilliant? Also: Chipotle says it’s ‘finally getting back to pre-pandemic operations’. Read more →

Executive Briefing

Sweetgreen’s new ‘Sweetpass’ is a hint of things to come

Think of this as an example mini-game in the personalized future of marketing. Read more →

Blue Bottle oat milk

Executive Briefing

Blue Bottle is testing oat milk ‘as the default option’

Also: Lunch is back! And more of Chipotle’s reopening takeaways. Read more →

Executive Briefing

What will happen to Sweetgreen?

The 2010s’ favorite salad brand has a new look. Can it re-accelerate after a spoiled pandemic year? Read more →

Sweetgreen

Executive Briefing

Why Sweetgreen just shredded its loyalty program

Also: How Nike wants to own the customer relationship — everywhere. And Squarespace’s pre-IPO bet on Tock. Read more →

Goop Kitchen food

Executive Briefing

Goop Kitchen’s taste test

And a Consumer Trends update. Read more →

Field Trip

Executive Briefing

The desk lunch is on hold

How Sweetgreen, Chipotle, and fast-casual restaurants are changing their strategies for the times. Read more →

Panera coffee cups

Executive Briefing

Panera’s $9 coffee subscription and the art of forming a habit

And: How Starbucks’ personalized email marketing is the best in the business. Read more →

Sweetgreen New York

Executive Briefing

Inside Sweetgreen’s new-concept restaurant

We paid a lunchtime visit to Sweetgreen’s soft launch. Here’s what it was like. Read more →

Sweetgreen Outpost

Executive Briefing

Sweetgreen’s office kiosk strategy is brilliant

The salad chain now has “Outposts” in almost 125 offices. Read more →