Executive Briefing

Facebook’s Stories challenge, Everlane’s sneaker markup

Plus: Apple’s latest mega-hit, and some slow media.

Stories, the mobile-native visual publishing format, has given Facebook new life — and a big design challenge.

Launched by Snapchat in 2013 and adopted by Instagram in 2016, the Stories concept has grown to become one of the most interesting and important media formats of the internet era. Facebook has been especially enamored with Stories and has added it to all of its major apps. And people are using it.

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my twice-weekly, member-exclusive Executive Briefing. Thanks in advance.

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