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From the Editor
Introducing
Consumer Trends
2026
Despite last year’s chaos, the American consumer never stopped spending, and many say they’re trading up.
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Brands
Obvious Shirts and the business of fandom
How a Chicago Cubs superfan built a multi-million-dollar merch business without spending on ads — and why staying niche might be better than trying to scale.
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From the Editor
Introducing the
Consumer Trends
2025 Mid-Year Report
AI is polarizing. Pets are family. Podcasts move culture.
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Consumer Trends
YouTube is underrated — a huge part of the future of television
Massive, organic, and differentiated, YouTube is only getting better, with a special connection to Gen. Z.
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From the Editor
Introducing
Consumer Trends:
2024
TikTok Shop, Ozempic, Gen. Z shopping, and everything else that matters in 2024.
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From the Editor
Introducing
Consumer Trends:
AI, Ozempic, and the Economy
Is there anything hotter this summer?
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Executive Briefing
What Amazon really wants
Also: Threads’ huge debut, how Nike grows the pie, and the Gjelina Group’s first hotel.
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Executive Briefing
Cava gets it done with a big IPO
For all the decades of excitement around Chipotle-for-
x
concepts, few have made it this far.
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Executive Briefing
Apple Vision Pro looks amazing. What and who is it for?
Mainstream adoption is years away, if ever. But this is some of Apple at its best.
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Executive Briefing
Finding founder-acquirer fit
Pineapple Collaborative, the food startup, has an unexpected new owner. What’s next?
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From the Editor
Introducing the
Consumer Trends
Food & Wellness Special Report
We’re at an inflection point: Health is wealth, and food is medicine.
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From the Editor
Introducing the
Consumer Trends
2023 Report
The “Covid economy” mostly ended in 2022. But a high level of economic uncertainty continues into 2023.
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Executive Briefing
Bon Appétit’s new e-commerce Market and the future of media
The food magazine could easily work as a store. But can owner Condé Nast pull it off?
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Executive Briefing
Goop Kitchen’s taste test
And a
Consumer Trends
update.
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Executive Briefing
Why Apple is making workout tapes
It’s not just for the subscription revenue.
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Executive Briefing
Will Reels, Instagram’s TikTok, work?
Also: ‘Plan B’ for Edgewell after its Harry’s deal collapsed. And Apple has a new head of marketing.
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Executive Briefing
The audacity of launching now
Tradeoffs abound.
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In Conversation
What Alison Roman wants
The cookbook author and writer on balancing business with brand, how she creates recipes, and what she’s doing next.
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Executive Briefing
Podcast listening is down as people work from home
Is that bad? Also: Nike’s Covid-19 strategy, and launching office hours for members.
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Executive Briefing
Why Mailchimp is buying a business magazine
If you don’t know Courier yet, you will soon.
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