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Executive Briefing
A24, the cool film studio, wants to sell you a membership
Highbrow brilliant? Also: Chipotle says it’s ‘finally getting back to pre-pandemic operations’.
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Executive Briefing
The Scott Sternberg guide to building emotional brands
How to get people to care about what you’re doing, from the founder of Band of Outsiders and Entireworld.
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Executive Briefing
It’s time to stop these stupid e-commerce tricks
Growth-hack-y tactics are eating away at your brand. And if you’re playing the long game, that’s a real problem.
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Executive Briefing
When the rebrand doesn’t hit the mark
...Try again! Coconut Bliss is now Cosmic Bliss — with big new plans and a retreat to more familiar packaging.
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Executive Briefing
How to make your brand feel alive when you only have one product
Lessons in world-building from the founders of Vintner’s Daughter and Athletic Greens.
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Executive Briefing
Netflix and the streaming wars, checkpoint 03
Netflix isn’t just going to run away with it.
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Executive Briefing
How Food52 became the most interesting acquirer of consumer brands
And: The thinking behind Harry’s first brand acquisition.
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Executive Briefing
Sweetgreen’s new ‘Sweetpass’ is a hint of things to come
Think of this as an example mini-game in the personalized future of marketing.
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Executive Briefing
How Kvadrat made fabric cool
Talking textiles with CEO Anders Byriel and designer Erwan Bouroullec.
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Executive Briefing
Can a ‘save now, buy later’ service possibly work?
Also: What’s up with Peloton?
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Executive Briefing
Bon Appétit’s new e-commerce Market and the future of media
The food magazine could easily work as a store. But can owner Condé Nast pull it off?
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Executive Briefing
Whatever happened to CBD?
Has it lived up to any of the hype? Is CBD the next caffeine, or the new… ginseng?
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Executive Briefing
The business of Whole30
Melissa Urban is turning her elimination diet into a lifestyle brand with an increasingly complex business, from licensing to CPG.
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Executive Briefing
Warby Parker proves that the Warby Parker model works — for Warby Parker
Warby’s pitch to investors today, ahead of its direct listing, is remarkably similar to its pitch from more than a decade ago.
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Executive Briefing
Is hard seltzer really already over?
Growth
has
slowed dramatically. But like a fine hard seltzer iced tea lemonade punch, the reality is more complex.
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Executive Briefing
Hard seltzer, but actually good
White Claw Summer is here again. But these craft startups are worth your attention.
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Executive Briefing
What will happen to Sweetgreen?
The 2010s’ favorite salad brand has a new look. Can it re-accelerate after a spoiled pandemic year?
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Executive Briefing
What’s up with ‘opt-out of Mother’s Day’ emails?
Also: Apple’s new podcast subscriptions, and the brilliant flatness of “International Netflix Generic.”
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Executive Briefing
Clubhouse has built the AOL chat for audio
Is this the future of radio?
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Executive Briefing
Bring back slogans!
Brand marketing has changed profoundly in the internet era. But I miss a good tagline.
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