Executive Briefing

Square is starting to work with CBD sellers, in a major policy shift

Selling CBD online is still surprisingly difficult. Square is piloting a solution.

Gossamer Dusk CBD tincture

Good news for entrepreneurs in the fast-growing CBD industry: Square, the large payment processor, is starting to work with some CBD merchants in an invite-only beta pilot, the company confirms to The New Consumer.

This marks a major policy shift for Square, which previously banned CBD sales from its network. And it’s an early step toward potentially participating in the broader cannabis economy, which could become a growth driver in the future for payments companies like Square.

The New Consumer Executive Briefing is exclusive to members — join now to unlock this post. Subscribers should sign in here to continue reading.

Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my twice-weekly, member-exclusive Executive Briefing. Thanks in advance.

Subscribe and Unlock