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Consumer Trends
Meet the Optimizers
In our
Consumer Trends
research, a third of Americans identify as being in ‘optimization mode’. They want max health and max pleasure, and are willing to pay for it.
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From the Editor
Introducing the
Consumer Trends
2026 Alcohol Special
Is alcohol really the new tobacco?
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Consumer Trends
Introducing the
Consumer Trends
Food Feelings Matrix
We asked thousands of Americans to rate 96 food and drinks, from almond butter to whiskey. Here are the healthiest and funnest.
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From the Editor
Introducing the
Consumer Trends
2024 Mid-Year Report
What’s driving growth in the beauty industry? And what’s the deal with Zyn?
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Executive Briefing
Why Walmart is buying a TV brand
Vizio will cost $2+ billion, but it’s priceless for Walmart’s advertising business.
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Executive Briefing
A new tennis brand for everyone
Meet LA’s All-Love Racquet Club. Also: Is Airbnb getting worse? Or better? Yes. And some NYC retail notes.
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Executive Briefing
Weed gummies, now shipping nationwide
Is it legal? It should be! Also: Nike’s new fitness studios and a Ghia ginger update.
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Executive Briefing
Whatever happened to CBD?
Has it lived up to any of the hype? Is CBD the next caffeine, or the new… ginseng?
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Executive Briefing
The art of selling a feeling
Recess, Taika, and other “functional” beverages claim to make you
feel
something. How to build a brand around that?
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Executive Briefing
The audacity of launching now
Tradeoffs abound.
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Executive Briefing
Rose and the art of the elevated cannabis brand
Founder Nathan Cozzolino on creating a better edible, building a sustainable business, and the truth about the legal weed market.
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Executive Briefing
Haus and the quest for a better way to drink
The apéritif startup made a big splash this summer. How is it doing?
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Executive Briefing
Sweetgreen’s quiet delivery roll-out, What Shopify’s new CBD program means
Shopify just opened the door to CBD e-commerce — sort of.
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Executive Briefing
Why Target is at an all-time high
More than anything, Target knows what it is.
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Executive Briefing
Square is starting to work with CBD sellers, in a major policy shift
Selling CBD online is still surprisingly difficult. Square is piloting a solution.
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Follow the Money
The CBD business is supposed to explode, but selling it online is still a mess
The banking industry is still holding everyone back. But why?
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