Executive Briefing

Sweetgreen’s new store concept, Netflix’s belly flop

Plus: A new favorite business podcast for summer grilling.

Approaching 100 restaurants, but still concentrated in a small handful of US cities, Sweetgreen is working on what sounds like a radically different store design concept that it plans to open later this year at Park Ave. and 32nd St. in New York.

The salad chain’s founders revealed the new concept this week via WSJ Magazine, alluding to a broader “3.0,” uh, release, of Sweetgreen.

Here’s Gabe Ulla writing:

The new location is a bilevel space intended to be a cross between an Apple store and a farmers’ market. As many as 22 bowls at a time will be included on the menu, up from an average of 10. The assembly line will no longer be visible to customers. However, a shiny new cooking range will be in full view, as part of an open-plan kitchen where some dishes will be prepped.

The biggest changes sound like:

The inevitability of other food genres beyond salad and grain bowls.

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

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