Executive Briefing
Why Mailchimp is buying a business magazine
If you don’t know Courier yet, you will soon.
By Dan Frommer on Wednesday, March 4, 2020 at 5:00 pm
Mailchimp, the email and marketing software and services company, said yesterday that it’s buying a business magazine and media company: London-based Courier, which has become one of my favorite publications — covering “stories of modern business” — over the past few years.
Unlike other business magazines and websites that have devolved into puffery, snark, and clickbait, Courier focuses on positive, substantive profiles, trend pieces, advice, and how-to articles.
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