Executive Briefing

Apple’s viral widgets hit, what Nike learned this summer

I don’t think Apple was expecting this.

When Apple unveiled iOS 14 in June, one of the first new features it showed off was the ability for iPhone users to add widgets to their homescreens.

After more than a decade of staring at grids of app icons, iPhone users would finally be able to add things like weather forecasts, meeting schedules, podcast controls, and fitness charts to the screen they accessed dozens of times a day.

Apple iOS 14 Widgets

“We’re excited to see how everyone will customize them in their own way,” said Craig Federighi, Apple’s SVP of software engineering.

I don’t think he was expecting this.

Since Apple released iOS 14 on Sept. 16, widgets on the homescreen have been a monster hit.

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

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