Executive Briefing

Travel is back*

(*Sort of.) And the customer is changing.

Santa Monica Proper Hotel

Do I wear the mask in the hotel pool or not? These are questions we ask in 2020. It’s me, Dan Frommer, and this is The New Consumer. (You’d better believe I wore the mask.)

It’s been hard not to notice, over the past month or so, a conspicuous uptick in travel photos posted to Instagram, after months of coronavirus quarantine.

Yes, it’s the end of summer, and many friends and follows who live in Europe and Asia have been enjoying a vaguely normal life for a couple of months — taking road trips and flights and enjoying piazzas without American tourists.

But even here in the Covid-infested US, while the airline and hospitality industries remain devastated, people are slowly but surely traveling again — or at least starting to think about traveling again.

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my twice-weekly, member-exclusive newsletter. Thanks in advance.

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