Executive Briefing
How Kvadrat made fabric cool
Talking textiles with CEO Anders Byriel and designer Erwan Bouroullec.
By Dan Frommer on Wednesday, December 1, 2021 at 4:00 pm
If there’s a throughline between the worlds of Architectural Digest, Monocle, Highsnobiety, and The New Consumer, it might just be Kvadrat, the Danish textile brand known for its surprising textures, bold colors, and smart collaborations.
Kvadrat first caught my eye years ago when it partnered with Porter, the Japanese bags and accessories brand, and Norse Projects, the Copenhagen-based clothing brand, on a pop-up collection of unusually textured briefcases, backpacks, and computer sleeves.
But you’re more likely to find its textiles in hotel lobbies, offices for companies like Netflix, hospitals, and Stockholm’s Arlanda airport express train, as a soft surface you see, touch, sit on, or are acoustically absorbed by.
The New Consumer Executive Briefing is exclusive to members — join now to unlock this 1,400-word post and the entire archive. Subscribers should sign in here to continue reading.
Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.
I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my twice-weekly, member-exclusive newsletter. Thanks in advance.