Executive Briefing

How Kvadrat made fabric cool

Talking textiles with CEO Anders Byriel and designer Erwan Bouroullec.

Kvadrat’s new LA showroom
Kvadrat’s new LA showroom / Photos courtesy Kvadrat

If there’s a throughline between the worlds of Architectural Digest, Monocle, Highsnobiety, and The New Consumer, it might just be Kvadrat, the Danish textile brand known for its surprising textures, bold colors, and smart collaborations.

Kvadrat first caught my eye years ago when it partnered with Porter, the Japanese bags and accessories brand, and Norse Projects, the Copenhagen-based clothing brand, on a pop-up collection of unusually textured briefcases, backpacks, and computer sleeves.

But you’re more likely to find its textiles in hotel lobbies, offices for companies like Netflix, hospitals, and Stockholm’s Arlanda airport express train, as a soft surface you see, touch, sit on, or are acoustically absorbed by.

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

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