Executive Briefing
When good design is how it feels
Tokyo’s Postalco made your favorite notepad. Now it wants to make your favorite shirt.
By Dan Frommer on Saturday, April 2, 2022 at 8:00 am
Postalco, the Tokyo-based brand that’s best known in the US for its stationery products — but that also makes wallets, backpacks, and even a chair — has become one of my favorites by designing everyday tools with high utility, clever details, and impeccable, only-in-Japan craftsmanship.
But what I’ve come to love most about Postalco is how husband and wife designers Mike and Yuri Abelson — who started the company in their old Brooklyn apartment in 2000, and moved to Japan the following year — share the details of their thinking and process that lead to such specific products.
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