From the Editor

Introducing the Consumer Trends 2022 Mid-Year Update

The Covid-19 pandemic is not over. But “economic Covid” is, mostly.

Consumer Trends report slides
It’s time for slides.

I’m excited to share a new Consumer Trends report, my latest collaboration with Coefficient Capital.

This latest Consumer Trends report is an 81-slide presentation that you can view and download for free, looking toward what’s next.

Also — new this time — I’ll be hosting a special live q&a discussion about the report for The New Consumer members this Thursday, Jul. 14, at 10am PT, 1pm ET. Join as an annual or quarterly member to view the registration link on this page.

It’s the latest in our ongoing Consumer Trends series, which has now generated four reports. (All of this continues to be inspired, of course, by analyst and investor Mary Meeker’s legendary Internet Trends report.)

  • Topics include: How consumers are thinking about their financial well-being, how digital-native Gen. Z and Millennial consumers experience the world differently, and our changing attitudes around work. Also: Online grocery, home fitness, and sustainability.
  • Custom data on consumer spending provided by Earnest Research — special thanks again.
  • Results from our fourth original Consumer Trends survey of more than 3,000 US consumers, in partnership with Toluna. Sample insight: More Gen. Z and Millennial consumers say they feel most like themselves ‘online’ than ‘offline’.

I’ll also be exploring many of these topics further for members. And we plan to keep this series going. So if you’re new to The New Consumer, please consider joining as a member.

Questions? Feedback? Want me to present this to your team? I’m

Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my member-exclusive Executive Briefing. Thanks in advance.

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