Executive Briefing
Apple Vision Pro looks amazing. What and who is it for?
Mainstream adoption is years away, if ever. But this is some of Apple at its best.
By Dan Frommer on Tuesday, June 6, 2023 at 8:00 am
Apple unveiled its long-awaited mixed-reality headset yesterday: Vision Pro, as it’s called, is launching next year and will cost $3,500 and up.
As a piece of technology and design, it looks incredible — I’m very excited to try one. The Verge’s Nilay Patel, who has tried it, says it’s “the best headset demo ever.”
But will it make a dent in the universe, the way Apple’s long line of hit products have? We won’t know for a while, but this week’s first look was promising.
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