Consumer Trends
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From the Editor
Introducing the
Consumer Trends
2026 Mid-Year Report
Peptides, protein, and meet the Optimizers!
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Focus on AI
Early AI shopping data shows a shorter funnel with higher conversion
Great news for brands today. But new economics are coming.
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Focus on AI
Claude is getting consumers to spend real money on AI
ChatGPT and Claude look like the same product. They’re becoming very different businesses.
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From the Editor
Introducing
Consumer Trends
2026
Despite last year’s chaos, the American consumer never stopped spending, and many say they’re trading up.
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Executive Briefing
The future of shopping is coming into view
With Walmart and Shopify onboard, can OpenAI train humans to shop with ChatGPT?
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Executive Briefing
How consumers are using — and thinking about — AI right now
Gen. Z uses AI more than any other generation. They’re also seriously skeptical.
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From the Editor
Introducing the
Consumer Trends
2025 Mid-Year Report
AI is polarizing. Pets are family. Podcasts move culture.
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Executive Briefing
Daydream, AI, and the future of shopping
Also: AG1 at Costco, Parachute pulls back from retail, and why Netflix can’t really compete with YouTube.
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Executive Briefing
The new face of consumer AI
Fidji Simo, OpenAI’s new ‘CEO of Applications’, has a big opportunity with real problems to solve. Also: What Sweetgreen and DoorDash are saying about the post-tariff consumer.
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Executive Briefing
Foxtrot’s comeback mantra: Simpler, better
Mike LaVitola has a rare second chance to reboot. Will it work? Also: Cava’s steak enters the ring. And Momofuku wants to be a restaurant company again?
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Focus on AI: In Partnership With Work & Co
The grocery store of the future is using AI to feed Americans healthier food
Hungryroot has built a $300+ million online grocery business by shopping for its customers.
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Focus on AI: In Partnership With Work & Co
How AI will open new possibilities for commerce — and how you can get started
Launching a new series on AI-enabled commerce, starting with an interview: Derek Fridman, design partner at Work & Co.
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From the Editor
Introducing
Consumer Trends:
2024
TikTok Shop, Ozempic, Gen. Z shopping, and everything else that matters in 2024.
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Executive Briefing
The AI pin is probably doomed
But Humane’s new thing is a sign of things to come. Also: Instacart’s first earnings, when DTC marketplaces make sense, and the Amazon Fashion flop.
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From the Editor
Introducing
Consumer Trends:
AI, Ozempic, and the Economy
Is there anything hotter this summer?
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Executive Briefing
Consumer behavior is ‘difficult to predict at best right now’
Notes from Target and Walmart earnings. Also: Robot salads, Drizly data, and Instacart’s early vision for AI-native grocery shopping.
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Executive Briefing
Why Google’s Pixel Buds matter
And Amazon’s attempt at AirPods. And maybe even Microsoft’s.
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Executive Briefing
Google’s Assistant advantage, Fixing the Apple Store
Plus: Liquid Death canned water, parody or perfection?
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