Executive Briefing

Google’s Assistant advantage, Fixing the Apple Store

Plus: Liquid Death canned water, parody or perfection?

Google kicked off its annual I/O developers conference yesterday, unveiling the latest version of Android, a cheaper new Pixel phone, and a larger take on the kitchen TV / home hub (the first device using the company’s new combined “Google Nest” brand for home products). CEO Sundar Pichai declared a grand vision to become “more helpful” and rattled a narrative around privacy.

Most interesting to The New Consumer is Google’s continued progress with Assistant, its AI-powered service that competes with Amazon’s Alexa and Apple’s Siri. The potential and reality of the voice computer is a theme we’ll cover closely.

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my twice-weekly, member-exclusive Executive Briefing. Thanks in advance.

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