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The Optimizer's Starter Pack

Consumer Trends

Meet the Optimizers

In our Consumer Trends research, a third of Americans identify as being in ‘optimization mode’. They want max health and max pleasure, and are willing to pay for it. Read more →

Loonen water influencers

Brands

Loonen is the bottled water that hot-girl influencers, Volvo moms, and detail-obsessed product nerds can agree on

“I might be 90% plastic at this point,” founder Clara Sieg says, “but my daughter isn’t, and that is a really precious thing that I want to try and protect.” Read more →

Direct to Consumer product chart

Follow the Money

DTC isn’t dead

It’s just different now. Read more →

Julia Fox for David Protein

Executive Briefing

David Protein has our attention. Here’s the bigger plan.

Peter Rahal on building a house of brands, the new David Bronze, and winning in the bar category. Plus: What Americans actually mean when they say they want to eat ‘clean’. Read more →