Executive Briefing
Goop Kitchen’s taste test
And a Consumer Trends update.
By Dan Frommer on Saturday, March 20, 2021 at 8:00 am
Among digital media brands, Gwyneth Paltrow’s Goop, founded in 2008, has long been one of the best and most successful at the content ↔ community ↔ commerce continuum, from its In Goop Health summits to its Netflix show to its retail stores.
Its newest business is very 2021: Goop Kitchen, a takeout-only fast-casual restaurant that opened this month in Los Angeles.
Launched from a Westside ghost kitchen, Goop Kitchen offers a range of bowls, salads, soups, “handhelds,” and desserts that are compatible with Paltrow’s healthy-leaning Goop lifestyle: Organic, free-range, gluten-free, etc. Marinades and sauces are “Goop Certified Clean,” meaning “no processed sugars, processed foods, gluten, soy, dairy, peanuts, or preservatives.”
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