Archives Procter & Gamble

Do consumers care about how Apple's privacy changes affect brands?

Executive Briefing

Apple’s privacy changes are still causing advertising chaos. Do consumers care?

A data point from our proprietary Consumer Trends survey. Also: Tracking the consumer in Q3 earnings commentary. Read more →

Harry's founders Andy Katz-Mayfield and Jeff Raider

Executive Briefing

Why there still haven’t been more billion-dollar acquisitions for direct-to-consumer commerce startups

Inside: Why Harry’s wants to buy your brand. Why two ex-Glossier execs stopped trying to create them. And how Facebook wants to eat it all. Read more →

Natural deodorant Instagram ads

Brands

Why natural deodorant is suddenly everywhere

Fueled by the desire to take better care of ourselves — or at least to think that’s what we’re doing. Read more →

Harry's razor and gel

Executive Briefing

Harry’s, the FTC, and the future for vertical brand startups

If Harry’s can’t merge with Schick, do consumers really win? Read more →