Harry’s, the FTC, and the future for vertical brand startups
If Harry’s can’t merge with Schick, do consumers really win?
When Harry’s, the fast-growing shaving startup, announced last May that it was being acquired by Edgewell, the company that owns Schick, I noted that regulatory approval was one of the $1.37 billion deal’s many risks.
But I assumed European regulators — Harry’s owns a factory in Germany — might have been the ones to watch for in the change of control. I wasn’t thinking about the US Federal Trade Commission, which announced Monday morning that it was filing suit to block the deal.
Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.
I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my twice-weekly, member-exclusive newsletter. Thanks in advance.