Harry’s, the FTC, and the future for vertical brand startups
If Harry’s can’t merge with Schick, do consumers really win?
When Harry’s, the fast-growing shaving startup, announced last May that it was being acquired by Edgewell, the company that owns Schick, I noted that regulatory approval was one of the $1.37 billion deal’s many risks.
But I assumed European regulators — Harry’s owns a factory in Germany — might have been the ones to watch for in the change of control. I wasn’t thinking about the US Federal Trade Commission, which announced Monday morning that it was filing suit to block the deal.
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