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The Optimizer's Starter Pack

Consumer Trends

Meet the Optimizers

In our Consumer Trends research, a third of Americans identify as being in ‘optimization mode’. They want max health and max pleasure, and are willing to pay for it. Read more →

Executive Briefing

Resy’s million-dollar tables

And the real value of reservation platforms. Also: Did the restaurant industry learn anything from Covid? And, What’s Working w/ talent and influencers. Read more →

Great Jones founders Sierra Tishgart and Maddy Moelis

Executive Briefing

Great Jones and the shallow allure of the ‘girlboss gotcha’ story

Also: Amex’s new Platinum card and Noma’s new CPG brand. Read more →

Away founders Jen Rubio and Steph Korey

Executive Briefing

What Away’s big deal — and Harry’s big sale — means for the direct-to-consumer business

Also: Amex is buying Resy. Read more →

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