Executive Briefing

What Away’s big deal — and Harry’s big sale — means for the direct-to-consumer business

Also: Amex is buying Resy.

Away founders Jen Rubio and Steph Korey
Away founders Jen Rubio and Steph Korey / Masha Maltsava for Away

Away, the New York-based luggage and travel brand, is the latest of the big direct-to-consumer startups to secure a billion-dollar-plus valuation: The company announced today that it has raised another $100 million in a deal that values the company at $1.4 billion.

This a week after Harry’s, the grooming and consumer goods startup — which started as direct-to-consumer but now sells in big retail stores — announced it was being acquired by Edgewell, Schick’s parent company, for $1.4 billion in cash and stock.

What does this mean for the hundreds — thousands? — of companies launching and building in their paths?

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

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