Archives Startups

Ryan Reynolds Aviation Gin

Executive Briefing

The new celebrity-brand partnership: Why, how, and how much

Unpacking the structure and economics of modern talent deals, with Endeavor’s Ben Enowitz and Carolyn Moneta. Read more →

Emmett Shine and Nick Ling of Pattern Brands

Executive Briefing

Equal Parts, the first brand from the former Gin Lane team, is here

A cut above? Read more →

WeWork lobby

Executive Briefing

Why WeWork is worth rooting for

Plus: The consumer nuggets in WeWork’s IPO filing. Read more →

Executive Briefing

Google’s Assistant advantage, Fixing the Apple Store

Plus: Liquid Death canned water, parody or perfection? Read more →

Great Jones founders Sierra Tishgart and Maddy Moelis

Brands

Great Jones had the startup launch of a lifetime. Now what?

How the cookware startup plans to keep people interested now that it’s no longer the shiny new thing. Read more →