Consumer Trends
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Apple Watch
Consumer Trends
Meet the Optimizers
In our
Consumer Trends
research, a third of Americans identify as being in ‘optimization mode’. They want max health and max pleasure, and are willing to pay for it.
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Strategic Review
A decade with the Apple Watch
Thoughts, observations, and exclusive new data, after 3,675 days on the wrist.
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Executive Briefing
Hodinkee and the new luxury
“We want to be the nose on the face of the watch industry.”
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Executive Briefing
Why Apple is making workout tapes
It’s not just for the subscription revenue.
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Executive Briefing
Pattern’s new brand, Apple’s brightest spot
With Open Spaces, the former Gin Lane team continues its unbundling (or rebundling?) of IKEA.
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Executive Briefing
Apple’s iPhone and Watch event: What matters
And the key thing that went missing.
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Executive Briefing
What matters from Apple’s WWDC
What Apple’s latest for the Watch, iOS, Siri, and Mac means for consumers and brands.
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