Haus and the art of creating a modern liquor brand
“We wanted it not to be an internet brand. We wanted it to feel almost physical and tactile.”
How do you design a liquor brand in 2019? That was my first question when I saw that Haus, a new California-based startup focusing on low-alcohol apéritifs, launched this summer.
From its story and product — its first batch, 2,000 bottles with a citrus-and-floral flavor profile, sold out in 12 hours — to its look and feel, Haus seemed more put together than most new consumer brands.
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