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Booze
Consumer Trends
Introducing the
Consumer Trends
Food Feelings Matrix
We asked thousands of Americans to rate 96 food and drinks, from almond butter to whiskey. Here are the healthiest and funnest.
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From the Editor
Introducing
Consumer Trends
2025
TikTok Shop is huge. Is drinking actually on its way out? And are Gen. Z beauty customers loyal?
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Consumer Trends
More Gen. Z and Millennials say they feel most like themselves ‘online’ than ‘offline’
Also: Even TikTok addicts don’t really trust China. The celebrity-backed booze bubble is deflating. And more
Consumer Trends
Highlights
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Executive Briefing
Is Nike actually good at digital? Or is it just lucky to be Nike?
Nike Run Club is a half-hearted disappointment that should be so much more. Also: Updates on Shopify, Airbnb, Beyond Meat, and Delta.
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Executive Briefing
Is Prime Day working?
Also: Liquid Death IPO vibes and the Haus rebuild.
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Executive Briefing
Can canned beans have their tinned-fish moment?
Also: Ghia’s latest bottle design (and numbers). And, what’s Magic Spoon working on?
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Executive Briefing
Cities aren’t over
But they’ll be different. It’s like a software update.
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Executive Briefing
Ghia and the new sobriety
Another modern take on the nostalgic apéritif brand — this time, without alcohol.
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Executive Briefing
Haus and the quest for a better way to drink
The apéritif startup made a big splash this summer. How is it doing?
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Executive Briefing
Haus and the art of creating a modern liquor brand
“We wanted it not to be an internet brand. We wanted it to feel almost physical and tactile.”
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Executive Briefing
The Noma experience
And a visit to Empirical Spirits.
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