Executive Briefing

Pattern’s new brand, Apple’s brightest spot

With Open Spaces, the former Gin Lane team continues its unbundling (or rebundling?) of IKEA.

Open Spaces nesting trays
Courtesy Pattern Brands

One of the more interesting “high-expectation” consumer startups is Pattern Brands, the spinoff of what used to be Gin Lane, which was one of the most successful branding agencies of the past decade.

The big idea, as I covered last summer, is to build a holding company of like-minded consumer product brands “designed to help you enjoy daily life.” The plan was to not only spin up a bunch of semi-related businesses, but also build a common customer base, using deeper relationships to drive greater lifetime value and more easily justify its customer acquisition costs.

So, how’s it going?

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

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