Pattern’s new brand, Apple’s brightest spot
With Open Spaces, the former Gin Lane team continues its unbundling (or rebundling?) of IKEA.
One of the more interesting “high-expectation” consumer startups is Pattern Brands, the spinoff of what used to be Gin Lane, which was one of the most successful branding agencies of the past decade.
The big idea, as I covered last summer, is to build a holding company of like-minded consumer product brands “designed to help you enjoy daily life.” The plan was to not only spin up a bunch of semi-related businesses, but also build a common customer base, using deeper relationships to drive greater lifetime value and more easily justify its customer acquisition costs.
So, how’s it going?
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