Executive Briefing
Why Apple is making workout tapes
It’s not just for the subscription revenue.
By Dan Frommer on Wednesday, September 16, 2020 at 8:00 am
At Apple’s product event yesterday, in between new Watches and iPads, the company unveiled a new streaming fitness service, Apple Fitness+.
Launching later this year, Fitness+ will offer sessions for a variety of workouts, including cycling, yoga, and HIIT, hosted by “world-class trainers.” It’s designed to be used with an Apple Watch, displaying real-time heart rate and workout data on whichever Apple device you’re using to stream — iPhone, iPad, or Apple TV.
Introducing the service, Jay Blahnik, Apple’s senior director of fitness technologies — a former Nike contract athlete and consultant — promised fresh workouts every week from the “Apple studio.”
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