Executive Briefing

Why Apple is making workout tapes

It’s not just for the subscription revenue.

Apple Fitness+ Trainers

At Apple’s product event yesterday, in between new Watches and iPads, the company unveiled a new streaming fitness service, Apple Fitness+.

Launching later this year, Fitness+ will offer sessions for a variety of workouts, including cycling, yoga, and HIIT, hosted by “world-class trainers.” It’s designed to be used with an Apple Watch, displaying real-time heart rate and workout data on whichever Apple device you’re using to stream — iPhone, iPad, or Apple TV.

Introducing the service, Jay Blahnik, Apple’s senior director of fitness technologies — a former Nike contract athlete and consultant — promised fresh workouts every week from the “Apple studio.”

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

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