Executive Briefing

What momentum looks like

Also: Chase is buying The Infatuation. And an update on Blue Bottle’s oat-milk-by-default experiment.

Fishwife smoked salmon
Photo: Stephanie Gonot for Fishwife

If you’ve been following Fishwife since I featured the tinned seafood brand in April, you’ve seen it flourish.

Last week, the Los Angeles-based startup added a new product, smoky tinned Norwegian salmon, to its lineup. In July, it launched wild-caught Galician sardines, packed in olive oil with preserved lemon. It’s throwing a party this evening in Brooklyn with the on-brand jewelry and handbag designer Susan Alexandra.

Over the past few months, Fishwife also launched a playful line of “Hot Girls Eat Tinned Fish” merch, added a handful of small but targeted retail partners, participated in numerous press articles, and sold through a tiny run of hand-painted (and genuinely cool) ceramic “Hot Girl Fish” trays.

It helps that tinned seafood is fashionable right now, but Fishwife feels alive!

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my twice-weekly, member-exclusive newsletter. Thanks in advance.

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