What momentum looks like
Also: Chase is buying The Infatuation. And an update on Blue Bottle’s oat-milk-by-default experiment.
Last week, the Los Angeles-based startup added a new product, smoky tinned Norwegian salmon, to its lineup. In July, it launched wild-caught Galician sardines, packed in olive oil with preserved lemon. It’s throwing a party this evening in Brooklyn with the on-brand jewelry and handbag designer Susan Alexandra.
Over the past few months, Fishwife also launched a playful line of “Hot Girls Eat Tinned Fish” merch, added a handful of small but targeted retail partners, participated in numerous press articles, and sold through a tiny run of hand-painted (and genuinely cool) ceramic “Hot Girl Fish” trays.
It helps that tinned seafood is fashionable right now, but Fishwife feels alive!
Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.
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