Executive Briefing
What momentum looks like
Also: Chase is buying The Infatuation. And an update on Blue Bottle’s oat-milk-by-default experiment.
By Dan Frommer on Saturday, September 25, 2021 at 8:00 am
If you’ve been following Fishwife since I featured the tinned seafood brand in April, you’ve seen it flourish.
Last week, the Los Angeles-based startup added a new product, smoky tinned Norwegian salmon, to its lineup. In July, it launched wild-caught Galician sardines, packed in olive oil with preserved lemon. It’s throwing a party this evening in Brooklyn with the on-brand jewelry and handbag designer Susan Alexandra.
Over the past few months, Fishwife also launched a playful line of “Hot Girls Eat Tinned Fish” merch, added a handful of small but targeted retail partners, participated in numerous press articles, and sold through a tiny run of hand-painted (and genuinely cool) ceramic “Hot Girl Fish” trays.
It helps that tinned seafood is fashionable right now, but Fishwife feels alive!
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