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Coffee
Executive Briefing
Is Apple still the world’s hottest brand?
Apple was THE brand of the 2000s and 2010s. What will be the brand of the 2020s? Also: Starbucks tanks.
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Executive Briefing
McDonald’s is here to save us from diabetes. Just kidding!
The new CosMc’s brand is taking on Starbucks, all right — in the sugar department.
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Executive Briefing
Recalibrating for retail
The lessons behind Acid League’s new ‘Shortcut’ sauces. Plus: Chipotle on Ozempic, Sweetgreen’s new plates, and a coffee experience I’ll never forget.
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Executive Briefing
Apple’s ‘mixed reality’ goggles are imminent
Why they’re worth your attention and imagination.
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Executive Briefing
The things that inspired me in 2022
A year-end gift guide for the mind.
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Executive Briefing
Supermarket smash!
Thinking through Kroger’s $25 billion deal for Albertsons. Also: A subscription pilot for unlimited (great!) coffee in LA. And a simpler plan for Instagram commerce.
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Executive Briefing
The Shopify-Facebook collision course
Also: NYC retail is back! Target’s genius branding move. And Cometeer’s new in-store pilot.
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Executive Briefing
What momentum looks like
Also: Chase is buying The Infatuation. And an update on Blue Bottle’s oat-milk-by-default experiment.
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Executive Briefing
Is the future of coffee in your freezer?
Cometeer is a startup that sells meticulously crafted — and surprisingly good — frozen coffee in pods. Will enough people care?
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Executive Briefing
The real reason Big Food is going DTC
A tiny case study in Covid-era commerce.
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Executive Briefing
The art of selling a feeling
Recess, Taika, and other “functional” beverages claim to make you
feel
something. How to build a brand around that?
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Executive Briefing
Panera’s $9 coffee subscription and the art of forming a habit
And: How Starbucks’ personalized email marketing is the best in the business.
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