From the Editor
Introducing the Consumer Trends 2022 report
2020 shocked the system. In 2021, we acclimated. Now what?
By Dan Frommer on Wednesday, December 15, 2021 at 6:00 am
I’m excited to share a new Consumer Trends report, my latest collaboration with Coefficient Capital.
2020 shocked the system. In 2021, we acclimated. Now what?
This latest Consumer Trends report is a 79-slide presentation that you can view and download for free (registration required), looking toward what’s next, as the consumer economy has largely recovered but Covid-19 uncertainty approaches its third year.
It’s a follow-up to our Consumer Trends: 2021 report, published last December, and (Partial-) Reopening Special, published this past August. (All of this continues to be inspired, of course, by analyst and investor Mary Meeker’s legendary Internet Trends report.)
- Topics include: How Gen. Z and Millennials think about brands (and themselves), where sustainability ranks in 2022 shopping priorities, and our changing attitudes around work. Also: Online grocery, home fitness, and digital money.
- Custom data on consumer spending and foot traffic provided by Earnest Research — special thanks again.
- Results from our third original Consumer Trends survey of more than 3,000 US consumers, in partnership with Toluna. Sample stat: 88% now say they believe they should have the right to work remotely if technology and the nature of their work permits it.
I’ll also be exploring many of these topics further for members. And we plan to keep this series going. So if you’re new to The New Consumer, please consider joining as a member.
Questions? Feedback? Want me to present this to your team? I’m dan@newconsumer.com.
Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.
I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my twice-weekly, member-exclusive Executive Briefing. Thanks in advance.