Consumer Trends 2021

Dan Frommer

Hi, it’s Dan Frommer. You don’t need me to tell you that people bought a lot of toilet paper and pizza this year. But which 2020 consumer behaviors are going to stick beyond the Covid-19 pandemic?

I’m excited to introduce the inaugural Consumer Trends report, a collaboration with Coefficient Capital.

  • A 102-slide presentation highlighting the year’s most important and interesting trends in food and beverage, beauty, fitness, e-commerce, and more.
  • Topics include the shift to online grocery (and what it means), unbundling the shopping cart, what Millennials and Gen. Z prefer about 2020 living, and why DTC is here to stay.
  • Custom data on consumer spending and foot traffic provided by Earnest Research.
  • Results from our new, original Consumer Trends survey of more than 3,500 US consumers, in partnership with Toluna.

Register or log in to read and download the report for free. Or even better: Sign up for The New Consumer membership — I’ll be going deeper on many of these trends in my member-exclusive newsletter, in addition to the usual reporting, analysis, interviews, and commentary. Thanks in advance for your support!

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