From the Editor
Introducing the Consumer Trends Food & Wellness Special Report 2024
What do Americans say they want to eat? What are they actually eating? A 56-slide special report, just in time for Expo West.
By Dan Frommer on Tuesday, March 12, 2024 at 5:00 pm
I’m excited to share a new Consumer Trends special(!) report, my latest collaboration with Coefficient Capital.
This latest Consumer Trends report is a 56-slide presentation that you can view and download for free, just in time for Expo West.
It’s the latest in our ongoing Consumer Trends series, which has now generated nine reports. (All of this continues to be inspired, of course, by analyst and investor Mary Meeker’s legendary Internet Trends report.)
- Topics include: Our latest research on food, beverage, and wellness trends, including exclusive data from Instacart.
- How are Ozempic and other GLP-1 drugs changing consumption habits for millions of Americans?
- Is “longevity” — and the industry forming around it — about living longer, or more about living better?
- Results from our ninth original Consumer Trends survey of more than 3,000 US consumers, in partnership with Toluna. Sample insight: A quarter of Americans think they aren’t eating enough protein.
I’ll also be exploring many of these topics further for members. And we plan to keep this series going. So if you’re new to The New Consumer, please consider joining as a member.
(One more link to the report!)
Questions? Feedback? Want me to present this at your event or to your team? I’m dan@newconsumer.com.
Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.
I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my member-exclusive Executive Briefing. Thanks in advance.