From the Editor
Introducing the Consumer Trends 2024 Mid-Year Report
What’s driving growth in the beauty industry? And what’s the deal with Zyn?
By Dan Frommer on Thursday, July 18, 2024 at 9:00 am
Beach reading.
I’m excited to share a new Consumer Trends report, my latest collaboration with Coefficient Capital.
This latest Consumer Trends report is a 75-slide presentation that you can view and download for free.
It’s the latest in our ongoing Consumer Trends series, which has now generated ten reports. (All of this continues to be inspired, of course, by analyst and investor Mary Meeker’s legendary Internet Trends report.)
- Topics include: Our latest research on the beauty industry, including how Gen. Z has unbundled the beauty routine, and how young brands are driving growth at a major national retailer.
- How YouTube is the biggest, most beloved streaming service in the US, and a huge — underrated — part of the future of entertainment.
- What’s the deal with Zyn?
- Results from our tenth original Consumer Trends survey of more than 3,000 US consumers, in partnership with Toluna. Sample insight: Over 90% of GLP-1 users are interested in food products and brands created specifically for them.
I’ll also be exploring many of these topics further for members. And we plan to keep this series going. Thanks again for your support.
Questions? Feedback? Want me to present this at your event or to your team? I’m dan@newconsumer.com.
(One more link to the report!)