From the Editor
Introducing the Consumer Trends Beauty Special 2025
What are today’s beauty shoppers looking for? What do they want from brands? And is the Gen. Z beauty consumer loyal?
By Dan Frommer on Friday, April 11, 2025 at 6:00 am
I’m excited to share a new Consumer Trends special report, my latest collaboration with Coefficient Capital.
This latest Consumer Trends report is an 80-slide presentation that you can view and download for free.
It’s the latest in our ongoing Consumer Trends series, which has now generated 13 reports. (All of this continues to be inspired, of course, by analyst and investor Mary Meeker’s legendary Internet Trends report.) This one was a special partnership with View From 32, a beauty-focused advisory founded by former Sephora merchants.
- Topics include: How today’s beauty consumers think about products, ingredients, brands, and shopping, including key generational differences.
- TikTok Shop is the fastest-growing beauty marketplace in history. What’s working there?
- What makes a luxury beauty brand? And what do beauty shoppers want to splurge on right now?
- More results from our 12th original Consumer Trends survey of more than 3,000 US consumers, in partnership with Toluna.
I’ll also be exploring many of these topics further for members. And we plan to keep this series going. Thanks again for your support.
Questions? Feedback? Want me to present this at your event or to your team? I’m dan@newconsumer.com.
(One more link to the report!)
Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.
I’m a longtime tech and business journalist, and I’m excited to focus my attention on how technology continues to profoundly change how things are created, experienced, bought, and sold. The New Consumer is supported entirely by your membership — join now to receive my reporting, analysis, and commentary directly in your inbox, via my member-exclusive Executive Briefing. Thanks in advance.