Executive Briefing

Is Prime Day working?

Also: Liquid Death IPO vibes and the Haus rebuild.

Amazon held its annual faux shopping holiday, Prime Day, this week. Without providing dollar amounts, Amazon said the first day of the two-day promotion — Tuesday, July 11 — was the “single largest sales day in company history.”

As it’s become common for other merchants to offer discounts those days, too, it was also a “record Prime Day” in terms of broader US online shopping activity.

A few figures making the rounds via Adobe, which tracks e-commerce spending: That US consumers spent a total $12.7 billion shopping online across all merchants those two days, representing 6.1% year-over-year growth. And that this was actually below Adobe’s prediction of 9.5% growth, according to Bloomberg.

Is Prime Day working, then?

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Dan Frommer

Hi, I’m Dan Frommer and this is The New Consumer, a publication about how and why people spend their time and money.

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